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Sponsor Letter:
"Marketing Help For New Ventures and Venture Capitalists
I’ve been a marketing strategist, account planner, advertising creative director and more for about 25 years now.
I’ve also been a www.bbean.com member for about five years.
I understand both the realities of marketing a new product or service to both the
consumer and business community. I also understand how difficult it can be to
market your own ideas to venture capitalists and how difficult it can be for those
providing the funding to determine the ‘marketing-worthiness’ of a potential new venture.
So, here’s what I offer.
For those who seek funding: Sizzle to go with your steak.
The business plans and summaries you develop clearly provide potential investors
with a description of your venture, it’s potential, who you are and a clear business
perspective of why you feel your idea is worth investing in. That’s the steak.
But what really makes a new product or service sell is the sizzle.
-- How are you going to
market this new product or service of yours?
-- How much will it cost to market this
venture?
-- How will it be positioned, branded or even actually advertised?
The business
plan is the naked truth about your idea, the marketing is the clothes it needs to wear to
be accepted in public – it’s your brand.
I offer you a service that adds these elements to your presentation to possible investors.
For those who seek funding: For their eyes only websites.
Financiers want to see your business plan, of course. They want to see it in the
traditional form that you are preparing it, yes. These days financier contacts are all
over the place. You may have some from California, others from Maine and
others from Thailand – all interested in your project. One way to make it easy for
them to all see what you have to offer, receive your business plan or summary and
hear your pitch is electronically via a secure ‘for their eyes only’ website.
We can create such a presentation site for you. We can totally control the servers so
that the site is only "up" during specific "window" periods.
We can control access through secure user names and passwords. The sight can
be as simple (HTML descriptions and downloadable PDFs of your summary and plan) or
as complex (with Flash animation, audio, video) as you like.
For those providing funding: A Real World Marketing Analysis.
Before spending millions in a new venture we will provide a marketing analysis of the
concept. This would include investigating the marketing for other similar products and/or
services, an overview of marketing trends within the demographic the new venture is
intended to reach as well as an independent, unbiased SWOT analysis (Strengths,
Weaknesses, Opportunities & Threats) of the venture from a marketing perspective.
Payment for services can be handled in one of three ways:
- 1.) A flat fee
- 2.)A percentage share of the ventures earnings and/or funding
- 3.)A combination of a flat fee and a percentage share of earnings and/or funding
In other words, it’s possible we’ll do the whole job for no upfront cash if we feel
the venture is one with great marketing potential. We’ll lower our fee in return for a
smaller percentage of the earnings and or funding amount. Or, you may prefer to
simply pay for the service and not have to share a percentage of your earnings or
of the funding. The point is we’re willing to work with you.
Information about myself, my background, samples of work (of all types)
and more will be made available to serious enquirers.
Thank you for your time and interest and I wish you all the best in your new
venture opportunities.
Paul Spreadbury"
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